In 2011, after several years cultivating her craft in the art of knitwear at Balmain, Kenzo and Hermès, Garance Broca decided to launch her own designer brand for men, infusing her collections with know-how, unique details, humour and refinement. The brand owes its inspiration to Pierre-Francois Lacenaire, a 19th century legendary bourgeois romantic criminal whose cultivated mind and deadpan sense of humour is at the soul of each collection.
Monsieur Lacenaire ensures the uncompromising use of quality fabrics such as 100% Peruvian superfine alpaca wool, Italian merino, British twill or Japanese cotton.
Garance’s playfulness is evident in each aspect of each collection, whether it comes in the form of an invitation to a Monsieur Lacenaire video game or a unique narrative sewn into a warm knit.
Garance Broca shares this adventure with her partner Benoist Husson. Having worked in multiple publicity agencies in a creative role, this «touche-à-tout» manages Monsieur Lacenaire’s image.
We find ourselves in what would seem to be a Wes Anderson movie. Each detail has its stead and purpose. Monsieur Lacenaire is also a lab of crazy and innovative projects, chief of which are a collection of lo-fi games that give life to Garance’s pieces: all available at playwith.monsieurlacenaire.com.
Music too has an important part to play: Monsieur Lacenaire has an active soundcloud, offering an edited selection of musique du jour and releases EPs for the Basque festival Baleapop.
Ever since its first collection, Monsieur Lacenaire has found its place in renowned stores around the world such as Colette and Le Bon Marché in Paris, Soto in Berlin, Carson Street Clothiers in New York, and Beams, Isetan and Edifice in Japan.
In 2014, Monsieur Lacenaire opened its first store in the heart of Le Marais, 57 rue Charlot, Paris and is now part of Fédération Française de Couture's off calendar.