In 2011, after several years cultivating her craft in the art of knitwear at Balmain, Kenzo and Hermès, Garance Broca decided to launch her own designer brand for men, infusing her collections with knowhow, unique details, humour and refinement. The brand owes its inspiration to Pierre-Francois Lacenaire, a 19th century legendary bourgeois romantic criminal whose cultivated mind and deadpan sense of humour is at the soul of each collection.
Monsieur Lacenaire ensures the uncompromising use of quality fabrics such as 100% Peruvian superfine alpaca wool, Italian merino, British twill or Japanese cotton.
Garance’s playfulness is evident in each aspect of each collection, whether it comes in the form of an invitation to a Monsieur Lacenaire video game or a unique narrative sewn into a warm knit.
Garance Broca shares this adventure with her partner Benoist Husson. Having worked in multiple publicity agencies in a creative role, this «touche-à-tout» manages Monsieur Lacenaire’s image.
We find ourselves in what would seem to be a Tati’s movie. Each detail has its stead and purpose.
Monsieur Lacenaire is also a lab of crazy and innovative projects, chief of which are a collection of lo-fi video games that give life to Garance’s pieces: all available at playwith.monsieurlacenaire.com.
Music too has an important part to play: Monsieur Lacenaire has collaborated with many artists and labels such as Record Makers, Maison de Disques, Moï Moï, Odei, Portable, Isaac Delusion ...
Every year, Monsieur Lacenaire organize a block party rue Charlot, featuring brand’s friends.
The brand has an active soundcloud, and edited and already edited several albums and EPs with the Basque festival Baleapop.
Ever since its first collection, Monsieur Lacenaire has found its place in renowned stores around the world such as Colette and Le Bon Marché in Paris, Soto in Berlin, Carson Street Clothiers in New York, and Beams, Isetan and Edifice in Japan.
Since 2014, Monsieur Lacenaire is part of Fédération Française de Couture’s presentation calendar during men’s fashion week.
The occasion for Garance and Benoist to use the collection as a starting point for new stories to tell, such as a fashion musical chairs, the recording of a jazz album or a giant nap.